What is an underrated website?

By admin / January 22, 2019

A website operator proudly states, “I have an account on all social networks.” The question of the meaningfulness, the performance and timeliness of the content maintained there should not be an issue today. Rather, I would like to point out the following often neglected questions:

  • Are potential customers and readers aware of your social networks?
  • Is your content being shared on social networks?

1. Buttons to each network – the mandatory discipline

So easy – so essential – so often forgotten. The links to the social channels in which you are active as a company / website are a must-have.

Usually these are placed directly below the header on the right, in a sticky sidebar on the left or in the footer of the website.

Here, the icons / logos of the networks themselves should be used, because learned is learned. Visitors to the website will know the first scan of the page, which they can expect by clicking on the icon.

2. Share buttons – Use it sensibly

Whether product page or blog post – make it easier for users to share your content by using social plug-ins from their network.

However, choose this with reason, because integrating too many buttons (often offered via plug-in solutions for CMS systems) can rather thwart the goal of disseminating the content.

This is probably similar to a menu with 120 dishes opposite the table before the snack with the dish of the day and an alternative to the selection. A clear offer usually also brings quick decisions.

By the way, you’re really good if you adjust the order of the placed buttons of the traffic source.

According to this, a visitor who reaches your site via twitter would first see the tweet button. Someone who, on the other hand, jumps in directly or through Google Search, gets the “default view” to share on Facebook, Google+, Twitter, and so on.

3. click to tweet

Is your audience active on Twitter? Then you should think about using “click-to-tweet”. Quotations can be distributed directly from the article with a link to the destination URL on Twitter.

Click-to-tweet also offers the following benefits:

  • Highlight important statements
  • Influence on the formulation of the core theses to be associated with the paper
  • Animation for sharing – not just at the end of the post

To use click-to-tweet, these direk can be coded into the source code or simply implemented via a plug-in solution. Here I also recommend the post by Anette Schwindt.

And so it looks like in practice:

[Tweet “Just blogging tweets with click-to-tweet. It’s that easy!”]

4. Hoverbuttons for pictures

Instead of the classic pin-it button under the product or at the end of the post can also think about ” Pin-it by Hover “. Here, the user can directly pinned the desired image, which is indicated by the mark when moving the mouse over the image.

In addition, we follow the tip from point 2 and can omit the pin-it button at the end of the post / under the product and thus “Share via Facebook” and “Tweet on Twitter” to pay more attention.

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