Website Redesign Plan

By admin / November 9, 2022

Introduction

There are many reasons you might consider doing this: if you want to drive more traffic to a website and generate more leads, highlight content, or trade your goals for solutions, you might want to consider a redesign of the website. A well-organized website redesign project plan will save you from this daunting task. If your client’s website is over 4 years old, a redesign with the latest technology should be considered to keep it up to date. Also, it depends on time and money. Please note that redesign does not mean rebranding. A website redesign project plan has many components. As a project manager, it is important not to miss anything. Whatever path your website takes, keep these three principles in mind to make your redesign simple and successful: In today’s world, a leading development approach is agile, continuous, and incremental. Hiring a professional web redesign agency like WebFX is the best option when it comes to updating your website. The elements involved in redesigning a site can be daunting and tedious, and if you’re under time constraints, an agency will be able to do the best job for you in the shortest possible time.

Do you need a website redesign project plan?

For whatever reason, if you’re looking to revamp your website, it’s important to have a solid website redesign project plan in place. Planning your new website in advance is critical to its success, especially if you’re redesigning a large website. If you work with a website redesign agency, they can help you every step of the way. Hiring a professional web redesign agency like WebFX is the best option when it comes to updating your website. The elements involved in redesigning a site can be daunting and tedious, and if you’re under time constraints, an agency will be able to do the best job for you in the shortest possible time. When your marketing strategy changes, your website needs to reflect that. If your blog used to be an entirely non-profit project, but now you plan to use it to sell e-books and courses, your website needs to be updated to reflect that too. Content-driven design is on everyone’s mind these days. Induction. It should communicate that the redesign is long overdue and anticipated not only by you but also by customers. Guide users through each change and clearly state the benefits. Help them complete their first task with a new user flow, but let them roam free and explore the redesign on their own.

Is it time to redesign your client’s website?

The good news is that you don’t always have to spend a lot of money to redesign an existing website and turn it into a quality asset. Most of the key things you can do yourself, just by investing time and planning your actions carefully. When you start thinking about a redesign (or upgrade), there are a few questions about your existing website and your customers that you MUST be able to answer: What are your most valuable pages right now? Who visits your website and why? The important thing in setting website redesign goals is to make those intentions measurable in some way. Otherwise, you won’t be able to assess your progress later. For example, instead of a vague “I want more sales”, set your goal to something like “I want the site to generate 20% more sales month over month”. It’s also a very effective way to find out where people are getting stuck with your current website design. For example, if you have a button that hardly anyone clicks on, then you know something is wrong with that button, it could be the layout, copy, etc.

What should be included in the planning of a website redesign project?

These can include search engine optimization (SEO), content marketing, etc. This is the perfect time in your website redesign project timeline to decide if you want to take advantage of digital marketing. Planning The planning stage is another important step on the ladder, as what is decided and mapped out here sets the milestones and timeline for the entire web design project. This is also the step that requires interaction with the client and the attention to detail that goes with it. Website redesign checklist 1 Establish your dedicated team of stakeholders 2 Audit your current site 3 Understand the user journey 4 Set goals 5 Define your strategy 6 Establish a timeline 7 Gather inspiration and analyze the competition 8 Create your content 9 Start designing 10 Build your site 11 Launch your new site! So, if you want to take your business online, you must know the website development project timeline perfectly. This will not only give you an idea of what goes into developing a website, but also what exactly is a general timeline of a website design project.

How to design a successful website redesign?

Step 1. Define a problem Step 2. Analytical research Step 3. SEO metrics Step 4. Set goals for your website redesign Step 5. Study your audience Step 6. Study your rivals Step 7. Structure and architecture Step 8. Planning the Changes Step 9. Design Process Step 10. The Start of Coding Step 11. Filling the Website with Content Step 12. When you start thinking about a redesign (or update), there are a few questions about your existing website and the customers you MUST be able to answer: What are your most valuable pages right now? Who visits your website and why? Dig Deeper into Your Current Website The first step in any web redesign process is to audit your current site. It’s impossible to know exactly what your website needs if you don’t know what you currently have. That said, you’ll want to scour your site from top to bottom, looking for everything from design inconsistencies to broken links. Redesign helps increase conversion rate, usability and PageRank; to modernize a website, boost sales and stay on track with your business goals. The optimal website redesign frequency, time, and cost differs for each project and is estimated during project analysis.

Why do you need a website redesign project plan?

There are three main reasons why brands might consider a website redesign: Your site is attracting traffic, but not enough. Maybe bad pages are getting more traffic than the main page. You generate leads, but not as quickly as you would like. Certainly something must change. When your marketing strategy changes, your website needs to reflect that. Hiring a professional web redesign agency like WebFX is the best option when it comes to updating your website. The elements involved in redesigning a site can be daunting and tedious, and if you’re under time constraints, an agency will be able to do the best job for you in the shortest possible time. These can include search engine optimization (SEO), content marketing, etc. This is the perfect time in your website redesign project timeline to decide if you want to take advantage of digital marketing. When your marketing strategy changes, your website needs to reflect that. If your blog used to be an entirely non-profit project, but now you plan to use it to sell e-books and courses, your website needs to be updated to reflect that too. Content-driven design is on everyone’s mind these days.

How do I know if my website design is failing?

Its not always easy. Here, we’ll look at some common web design issues and how to discuss them with clients who may not understand exactly how websites come together. With Wix, you can build better websites with mobile-friendly templates, seamless drag-and-drop, and unlimited customization. Your website should be a welcoming environment where visitors are encouraged to rate you, learn, and then naturally “become” a potential customer. To do this, your website needs built-in calls to action (CTAs) to drive the right conversions in the right places. While finding a website in search engines isn’t a design issue per se, it’s one that will eventually come back to you. This is just one more reason why technical SEO and research thinking during the design process is important. Most customers understand that when they search for your website, they should see it immediately. A super bright logo on a website is often the result of using the CMYK color file, rather than RGB. Here is a trick that can save you phone calls. When packing files for a client, create a logo folder. In this folder, save variations of the logo in the Original, Web, and Print folders.

How to design a successful user redesign?

Step 1. Define a problem Step 2. Analytical research Step 3. SEO metrics Step 4. Set goals for your website redesign Step 5. Study your audience Step 6. Study your rivals Step 7. Structure and architecture Step 8. Plan the changes Step 9. Design process Step 10. The start of coding Step 11. Fill the website with content Step 12. Regardless of the context in which you work as a UX designer, at one time or another , you will probably be prompted to redesign a live user. Early in your UX career, you might even do an unsolicited redesign to help build your portfolio. Either way, you may find yourself redesigning the interface of a website, app, or device. Deconstructing the Existing Design The number one mistake designers make during the redesign process is that they completely ignore and reject the current design. The worst thing you can do is take the current layout and create a new one based on your personal preferences. And for our users, that’s how it should be. But for the UX designer, the website redesign process means so much more and involves a lot of creative thinking, iteration, meticulous planning, and endless coffee. Much of UX design is behind-the-scenes work that people take for granted.

Is it worth redesigning an existing website?

It takes a lot of thought, time, and potentially money, but the payoff can be huge. It is important to note here that redesign does not necessarily mean that you have to change every one of your branding and graphic design elements. It seems content is the most overlooked part of any existing website redesign. Clients are often unwilling to pay to have their content professionally created, and this is often the last element of an existing website redesign that the client turns to. Typically, an existing website redesign starts with someone within the organization simply concluding that they have to do it for some reason. However, this conclusion is rarely based on hard data. It’s usually done because “the design looks a bit outdated” or “the technology isn’t fit for purpose”. If your brand behavior has changed slightly, maybe a small change in colors or fonts, maybe you have a different font on your business cards now than when you launched your website. Your brand should be the same across all of your touchpoints. If your website branding is outdated, it’s time to rethink it.

What questions should you ask yourself when considering a website redesign?

Well, a web design agency can ask you these questions. This will allow them to take a step back from their thoughts and ideas. Do you really need an overhaul? A redesign should fix the problems and help your business or group do something better, like increase sales, expand readership, or encourage more subscriptions. These questions will also speed up the whole process, because your team will know what you want and when, which will make the communication between your brand and the web design agency clear and efficient. Proper preparation for a website redesign will help you define the project and avoid increasing the scope or adding more tasks to an existing project as you go along. By first developing a specific plan for your website, you can ensure that your project stays on track at all times. A website redesign allows your business to audit your current site, assess your goals, research your target audience, and expand your brand presence.

Conclusion

Goal setting is the first step in a website redesign because it informs your strategy and influences every decision you make. Goals ensure that your new site is working towards your most important business, sales, and marketing goals. The problem is, your goals can’t be as simple as “I want a website that attracts my customers.” This means they need to be involved in setting goals, so they can help shape your site’s goals and stick to them during the redesign. An agency can conduct stakeholder research, review your existing site stats, and help you define your goals. Before defining website goals, it’s important to interview your company’s stakeholders (usually department heads) to learn more about their needs and how the website can help them. Here are some common examples of stakeholder interests: The first part is the creation of general objectives or starting statements towards specific objectives. These overall goals are primarily everyone’s goal when redesigning a website, including getting more leads and higher site rankings. The second part is to write down SMART goals.

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