1 – Update on the project
- Economic model
- Delivery time
2 – Establish specifications
- Description of the graphic
- Description of the pages
- Description of features
3 – Domain Name & Hosting
- Optimization of the domain name for SEO
- Choice of accommodation
4 – Graphic Design
5 – Development
- CSS HTML integration
- Interaction with the database.
6 – Referencing
7 – Training & Follow-up
Step 1: Review your project
Objective: This is to define the reason you want to create your website.
Make sales online? Make a presentation of your company and your activities? Get new customers? Your answer will surely determine the price of your website!
Business model: What are the ways to make money / customers with your site? Advertising, subscription, contact request, online sales, partnership. It is important to determine the business model of your site to highlight your products, subscriptions, contact forms, advertisements etc.
Targets: If you’ve already thought about the business model of the site, you probably had to answer that question. What is the target of your site?
Remember that you do not speak the same way to a senior and a junior. In the same way, your speech in front of a company will be different from that for an individual or an association. Determining who will be your target, will facilitate the highlighting of your pages and keywords for SEO.
Delivery time: Do you have delivery requirements? A good provider in the creation of a website often has a busy schedule, so plan the design of your site as quickly as possible.
Online stores need SEO or advertisements to make sales. This referencing takes time: this time is to be expected.
SEO : Do you need to advertise your site? If you are not looking for new customers, do not bother to dwell on SEO. If, as in 90% of cases, you create your website to get new customers or to sell your products, visibility is essential.
There are many methods to generate traffic on your website:
– SEO (Position of your site on search engines)
– Paid SEO (Essentially Google Adword campaigns)
– Partnership: Link exchange with the site of your partners
– Social networks: Like, Twitt, Google + and other exchange networks
SEO can double, triple the price of your website. So take the time to study the matter with your provider.
Step 2: Establish a specification
The drafting of the specifications allows the speakers present on the design of the website (Graphic Designers, Referencers, Coders), to list all the tasks they will have to perform, as well as the constraints they will face in carrying out their project. project. In the context of a provider – customer relationship, the specifications must remain understandable and can be clearly understood by the customer. Remember that the specifications come primarily from the client’s project / ideas.
Description of the graphic
Detail all the graphic and ergonomic ideas of the site. Color codes, logo, site structure, animations, etc. All that will have a link with the graphics of the project.
Description of the pages
List all the pages, headings and under headings. Present them with a short description. The goal is to show the customer that you have understood what he wanted on each page.
Present all the features that have not been listed with the presentation of your pages (contact form, slider, search module, etc.).
Step 3: Domain Name & Hosting
Optimization of the domain name: The domain name is of crucial importance for your future audience. For the reservation of your domain name, 2 options are available to you. Take the name of your company as a non-domain so that your customers can find you easily on the web. This choice corresponds very well to companies wishing a presentation website.
If, on the other hand, your website aims to find new customers, you have to choose a domain name identical to a google search linked to your activity. At Info Conception, for example, we build websites. The domain creation-de-sites-internet.fr was therefore ideal for the web users to find us when they are looking for professionals of the web.
What if your domain name is already taken? Try another spelling or another domain. If you want to sell shoes online, try: boutiquechaussure.com / en, boutique-chaussure.com/. fr, ventedechaussure.fr / com, etc … You will end up finding.
If the domain name of your dreams does not seem available, you can also try to buy it, some are for sale for quite affordable prices. Try to approach the owner for this purpose. Note that the older a domain name is, the more trusted Google is. It is really an asset for the SEO of the site. So remember to buy or buy a domain as soon as possible. In the same way, depending on your means, reserve a domain name for the longest period possible. If you think that your site will last for years, it’s because you are sure of your project: Google will take into account your faith in your project.
Choice of accommodation:
The choice of accommodation will depend on the type of your website.
eCommerce: Online sales sites need a consistent sql server and a storage space that can cope with the many products and images on the product pages of this type of website. Count € 11.99 TTC for a subscription “Performance” ovh for a hosting of 500 GB with a private SQL server.
Showcase Site: Showcase sites, unlike eBoutiques, do not need a lot of hard disk space or a large database. So you can reduce costs and direct you to a subscription “perso” to € 2.39 TTC per month for a hosting of 100 GB.
High audience site: High audience sites (> 25,000 visits per day) will require a dedicated web server. Prices vary depending on the technical capabilities of the machine. Between 85 to 1100 € monthly at ovh. At this level, it will be good to consult a web expert to guide you on the choice of your dedicated server.
Step 4: Graphic Design
This step is the specialty of the web designer, during this process the graphic designer will create the visual of the website. This step visually concretizes the customer’s expectations and gives a real impression of the progress of the project. Graphic layouts are usually created with Adobe’s Photoshop software. Once the graphics files are finished, they are sent to the integrator for web integration.
This process is difficult because the graphic design team must physically represent the customers’ ideas. The aesthetics must meet the expectations of the customer, but also the user. Do not hesitate to ask the web designer for advice on the ergonomics of the site.
Step 5: Development
It’s only now that programmers come into play!
CSS HTML Integration
First of all the web integrator. Its role is to transform your graphic models into html page.
This process is done via programming lines in CSS and HTML. The CSS determines the colors and the HTML language will structure the pages.
The animations of your site are generally created during this step (Drop down menu, Carousel, etc). Your web integrator will also be in charge of making your website compatible with tablets and smartphones.
Interaction with the database
In case your site needs to store information (members account, online store, etc.), it needs a database.
The interaction with the database is via other development languages such as PHP or ASP.
This part is not necessary for small static sites (the local bakery), but becomes essential for a bed and breakfast site with visibility on reservations, for example.
Note that contact forms are usually developed in PHP.
Step 6: Referencing
Your site is finished, congratulations. But apart from you, who knows he exists?
There are 2 types of referencing. Free SEO (natural referencing) and paid search (see google adword).
In this step will only talk about SEO.
Natural referencing is simply the race that will emerge first on the search engines.
This domain is that of SEOs that will optimize your HTML programming and content (text, images). The goal is to bring out your site as high as possible in search engine results. This step is crucial to improve the audience of your website.