SITE 123 Review: The Easiest Free Website Builder?

By admin / May 15, 2019

Yes, the whole purpose of this solution is making website building as easy as SITE 123. A relatively new service, to be honest. Because its history can only be traced back to 2016, when they made the big announcement in Los Angeles. Make no mistake, however. It’s yet to have the second candle on its birthday cake, but nothing about it feels like a debutant.

It came into the website building scene with its gloves already off, ready to battle its already seasoned competitors, who’ve pretty much enjoyed the market for over a decade now.

How exactly can it fit into your business strategy?

Well, this strikingly reviews assesses all its features and functionalities holistically, focusing on specific elements that relate to e-commerce and online stores.

What Makes SITE123 Stand Out For E-commerce Sellers?

We’ve seen many generic website builders duping users that they can also serve as online store builders. Could SITE123 be a culprit?

I don’t think so. The service is seemingly giving established e-commerce platforms a run for their money. Especially when it comes to creating visually-appealing, logically-structured, and functional online stores.

Since e-commerce is pretty extensive, SITE123 has factored in quite a wide range of niches and micro-niches. It allows you to tweak your site design according to your specific field.

And you know what? The provision doesn’t end at website building. It also comes with multiple tools for product management, sales, and analysis.

If you’re planning to expand to multiple countries, you’ll love the fact that site123 reviews supports numerous currencies. Both local and international.

Fair enough. But will your entire customer base be able to pay?

Well, as long as they can access PayPal, it shouldn’t be a problem at all. And PayPal, for your information, has already set up shop in more than 140 countries.

What about customers who prefer otherwise? In the rare event that someone is unable to pay via PayPal, SITE123 still supports offline bank transfer. That pretty much covers everyone.

The more your customers continue paying, the faster you’ll establish the truth behind the age-old belief about e-commerce. That while new customers expand your business reach, it’s the repeat customers that will actually fuel its growth.

Basically, every new customer has a 27% chance of coming back to your site for a repeat purchase. Sounds good, but here’s the best part. If the repeat customer actually buys for the second time, they’ll have a 45% chance of making another purchase. Then it becomes 54% after the third purchase. And it keeps increasing.

Well, strikingly review seemingly recognizes this. Because it helps you retain those customers by providing coupon management. You can create them to offer discounts to selected customers, in line with your marketing strategy.

It’s now starting to look an actual e-commerce platform, doesn’t it?

Now, let’s look at the features in detail to get the gist of how SITE123 can maximize your online store.

The Best SITE123 Features For Maximizing Your Online Store

Flexible Designing

Let’s start off with the primary function of website builders- designing and creating sites.

SITE123’s approach is essentially attempting to make the whole procedure as easy as possible. You don’t even have to bother adjusting your website to fit your specific niche. It offers a wide range of e-commerce categories to choose from as soon as you sign up. Each with about five to ten different themes.

Speaking of which, all the theme templates are of high quality. Unfortunately, they are not as versatile as some design gurus might prefer.

That shouldn’t be a big problem, however.  Because you can conveniently take advantage of the customization tools even after setting up the site. They are adequately flexible and applicable to all templates.

You can also manage the social media buttons, edit content, choose different colors, and adjust the menu styles. Just basic design tweaks.

A rather extensive overhaul, however, is quite a problem. It’s not possible to shift to a different template after setting up your website. You’ll be forced to create a new site altogether.


Imagine losing all your hard work to hackers because of a simple vulnerability. Perhaps something as simple as delayed payment for package renewal.

Thankfully, secure SSL encryption protocol is not something you need to pay for on website building costs. Your website is well-protected at all times, regardless of your chosen package.

This also come in quite handy in assuring customers that your website provides high-level confidentiality and protection.

Plug-In Integration

A website building solution is a pretty noble idea, to say the least. It basically eliminates the whole technical programming jargon.

But, admit it. It’s impossible to seamlessly cater to the needs of all types of online stores. There are still those specific elements you’ll need to personalize your website and make it exceptional. Well, web site building costs has managed to provide just that.

How? By simply granting access to third-party plugins. Here are some you’ll be able to integrate into your online store:

  • Google Webmaster tools
  • Email marketing tools
  • Live support chat
  • Analytics tools
  • Free Hosting

Yes, of course, there are paid plans with a host of functionalities. But website hosting is not one of them.

The only thing you’ll actually pay for during site registration is the domain name. The rest of the hosting is completely free. And guess what? It doesn’t mean reduced functionality.

As a matter of fact, your site will be hosted in a content delivery network of secure servers. Consequently, page loading speed with be ideally optimized, since the servers are positioned in multiple locations around the globe. Your customers will be able to access content from the nearest servers.


Even with social media, 93% of all traffic comes from search engines. And no, we’re not talking about Google Ad words here. Only 10% of that is triggered by paid search.

The bottom line is that organic search is still king. Without a good SEO strategy, your website is as good as an abandoned graveyard.

That’s why SITE123’s underlying code heavily applies SEO principles into the whole development process. The HTML, for instance, excellently embeds the required tags, and it supports automatic redirection from previous sites.

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