Introduction
Just over half of respondents (58%) say they prefer the old Yahoo logo, with uppercase letters and a thinner font, to the new lowercase logo. Only 42% of people prefer the new logo from logo design company Pentagram, which kept the same purple brand colors but added a thicker font. The border of the logo is a darker gold, without the leaf texture, adding an extra layer of interest. About the company, there is something more: the names of the original founders, Luna and Larry. The new design removes two of these elements: the names of the founders and the texture of the foil. Many companies choose to adapt their logos over time as trends and tastes change. This evolution can be the key to maintaining a well-known company. Here we have 15 images that show the first logos used by companies in contrast to the current logos. The symbols and graphic elements found in famous logos today are the result of many techniques studied over the past two centuries. Given the evolution of our society and its demands, the old Instagram logo, introduced in 2010, might not be enough today.
Do you prefer the old or the new Yahoo logo?
About 80% of consumers prefer the old Facebook logo and 20% prefer the new logo. (Note that the old logo, which served as both the corporate logo and the company’s social media platform logo, is still used, but only as the platform logo, not the one of the company.) Approximately 58% of consumers prefer the old Yahoo logo and 42% prefer the new logo. Along with the new logo, Yahoo also announced an updated version of its main Yahoo Mail app (which the company probably hopes customers have forgotten about, given the 3 billion of its users were hacked in 2013, and was analyzing emails from users looking for data to sell advertisers in August 2018). About 58% of consumers prefer the old Yahoo logo and 42% prefer the new logo. Around 27% of consumers prefer the old Slack logo and 73% prefer the new logo. Enter your work email to keep reading… The news comes on the heels of a relatively new Verizon property (which Yahoo acquired in 2016), and as the company unveiled a number of revamped versions of its offerings keys, like your messaging app, to win over consumers. The new logo retains the purple color and exclamation mark, but removes any remnants of the company’s many previous trademarks.
How is the new logo?
Facebook presents a new logo The Facebook logo GIF displays different colors such as blue for Facebook social networks, pink for Instagram and green for WhatsApp. Facebook says the logo will go live in the coming weeks and will be displayed on Facebook products and marketing materials. Thus, a new logo will be associated with a new brand identity and the process it requires. It must communicate what is currently happening within the company. So tell the story, a new logo says you’re trying to communicate who you are, where you want to go, what your positioning is, your difference. The new Windows logo actually characterizes the overall design strategy, so it could have become the poster child for the redesign. Color gradients have replaced flat blue/white, and softer rounded edges have taken over the traditional squares that once made up the window. Starting with a detailed polaroid camera floating on a white background, the new Instagram logo is now flat, minimalistic and follows the latest trends in graphic design. It also features a tricolor gradient with the colors pink, purple, and yellow, which has nothing to do with the previous logo where the colors were separated differently.
Why do companies choose to adapt their logos?
It’s the foundation of your brand identity. A successful brand is about telling a story that will influence customer emotions, plain and simple. And while it’s true that a logo design is just one part of a company’s brand, it serves as the foundation for the entire narrative that the brand is built on. The new company therefore targets a whole new group of consumers and attracts different suppliers and investors. With a new approach, a wider target group, and a broader product portfolio, it’s advisable to have a better logo that truly represents the new market realities of your business. Marketers believe that logos can influence consumers on a subconscious level and can make your brand their preferred choice, once it’s firmly in their minds. However, with today’s rapidly changing market, there are many circumstances that may necessitate a change in your logo design. Because a good logo is visually and aesthetically pleasing, it triggers a positive memory of your brand that your company name alone could not.
Is the old Instagram logo still relevant?
Systrom said in 2011 that he changed the logo because it had nothing to do with Instagram and enlisted one of the app’s users, designer and photographer Cole Rise, to comment. designing a new one in fall 2010. is not the whole story. Mashable caught up with Rise following Instagram’s big makeover. London (CNN Business) Instagram is celebrando su cumpleaños al permitir que los cambien usuarios a íconos más antiguos de la application, incluido el clásico logotype de los retro cameras que lucía cuando se convirtió por primera vez en un elemento básico de los teléfonos inteligentes en todo the world. The history of the Instagram logo is not reached, since each modification must be done with caution, considering the number of users. The advantages of online digital technology businesses can become their disadvantages. Your favorite app’s logo will immediately grab your attention and you’ll want to know more. They started a briefing and wondered what were the most striking details of the old Instagram logo. They were a lens, a rainbow and a sight. And so all of these elements became part of a new vector brand logo.
Do consumers prefer old or new company logos?
The shape of a logo has a powerful impact on consumers. Labels: Companies are known to spend millions of dollars designing their corporate logos, for good reason. A bad logo design can doom a brand. When clothing retailer The Gap tried to update its logo in 2010, the reaction from the public and shareholders was harsh. It can help spark consumer interest, differentiate brands from competitors, facilitate brand recognition, influence investor decisions, and convey what a brand is all about. A logo is also a ubiquitous communication tool that can appear on your company’s products, website, annual report, entrance and even your business cards. Our research and analysis reveals that it’s easier for consumers to visually process descriptive logos and understand what a brand is marketing as a result. We also found that, compared to non-descriptive logos, descriptive logos: in one study, for example, participants were randomly assigned to one of two groups. About 58% of consumers prefer the old Yahoo logo and 42% prefer the new logo. Around 27% of consumers prefer the old Slack logo and 73% prefer the new logo. Enter your work email address to continue reading…
What does Yahoo do with its logo?
Along with the new logo, Yahoo also announced an updated version of its main Yahoo Mail app (which the company probably hopes customers have forgotten about, given the 3 billion of its users were hacked in 2013, and was analyzing emails from users looking for data to sell advertisers in August 2018). It is a leading company in the Internet services and retail industry. Yahoo specializes in Internet and computer software, including its search engine, web portal, Yahoo! Directory and Yahoo! Mail. The advertising slogan or commercial slogan most associated with Yahoo is: Are you Yahoo? The news follows a relatively new Verizon property (which Yahoo acquired in 2016), and the company unveiled a number of revamped versions of its key offerings, like its Mail app, to appeal to consumers. The new logo retains the purple color and exclamation mark, but removes any remnants of the company’s many previous trademarks. Yahoo specializes in Internet and computer software, including its search engine, web portal, Yahoo! Directory and Yahoo! Mail. The advertising slogan or commercial slogan most associated with Yahoo is: Are you Yahoo?
Do you prefer the Yahoo or Slack logo?
The Slack logo has been simplified from the original logo. The logo is now a combination of 11 colors and an angle. The logo was unveiled in January and consists of four colors: red, gold and green, four small bubbles and four rectangles with rounded corners. About 80% of consumers prefer the old Facebook logo and 20% prefer the new logo. (Note that the old logo, which served as both the corporate logo and the company’s social media platform logo, is still used, but only as the platform logo, not the one of the company.) Some 58% of consumers prefer the old Yahoo logo and 42% prefer the new logo. Launched in 2013, Slack is a collaboration hub for work. Let people work together more efficiently by keeping conversations, files, and to-do lists in one app that works across desktop and mobile. We use it here at IMPACT, and frankly, our remote culture depends on it. Jessie-Lee Nichols also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022. Man, I ‘loose’ you on this before. Sound familiar? Unless you’re still mourning the loss of AIM, chances are you use Slack at work. Launched in 2013, Slack is a collaboration hub for work.
What does the new Verizon logo mean to Yahoo?
The new logo is a cleaner, more human design and the check mark, the universal symbol for getting things done, uniquely expresses Verizon’s reliability, the company wrote in a blog post. According to Advertising Age, the company posted the change internally today and Verizon has now confirmed it. Along with the new logo, Yahoo also announced an updated version of its main Yahoo Mail app (which the company probably hopes customers have forgotten about, given the 3 billion of its users were hacked in 2013, and was analyzing emails from users looking for data to sell advertisers in August 2018). Thus, a new logo will be associated with a new brand identity and the process it requires. It must communicate what is currently happening within the company. So tell the story, a new logo says you’re trying to communicate who you are, where you want to go, what your positioning is, your difference. Now, for the third time in 10 years, Yahoo is rebranding again, this time with a Pentagram design. The news follows a relatively new Verizon property (which Yahoo acquired in 2016), and the company unveiled a number of revamped versions of its key offerings, like its Mail app, to appeal to consumers.
How is the new Facebook logo?
The logo simply says Facebook, but in a really bland generic font that seems to suit a credit card just fine. A GIF shows the word mark in different colors to represent the different brands: blue for Facebook proper, green for WhatsApp, pink for Instagram, etc. The logo is supposed to be used in the coming weeks in Facebook’s products and marketing materials. We’ve known for a few months that Facebook will soon be adding from Facebook into some of its other apps, and it turns out we’re going to be seeing that logo instead of the traditional blue Facebook branding. The redesign rolled out globally over the past week, but during that short time, a number of users noticed something a little odd with the app’s new logo. For starters, the new icon now features the same bright blue gradient as the Facebook messaging app icon, which we think is much better. But Facebook isn’t in everyone’s bad books, with Android/Reddit user ExpectTheUnexpected championing the design. In fact, for the first time, the Android icon is the correct one. The new logo is actually a circle and it has become a rounded square on iOS.
Conclusion
logo defines your business, explains at a glance who you are and what you stand for. When you’re not in the room, your logo is there to explain your brand to potential customers. Forty percent of people have a better memory of visual images than what they hear or read. In the second study, consumers rated the extent to which these brand logos evoked feelings associated with emotion (i.e. they were perceived as hip, cool, youthful and imaginative) on a scale seven points, seven being the most exciting and one least. Your brand is what people say about you when you’re not in the room. Amazon founder Jeff Bezos says it all in this brilliant quote. The face of your brand is your logo, and a successful logo can take your business to new heights by instilling trust in your brand. Your logo is a representation of your brand, and if you have a hobbyist design, that’s what your business will look like. Don’t make your logo too complex, as this will be lost by shrinking your image when printing on multiple platforms. Look for inspiration in big brands, like Adidas or Chanel.