how to set up google analytics shopify

By admin / January 11, 2022

Shopify analytics reports are really robust and accessible. Adding Google Analytics to your Shopify store is free and is the first step to creating a data-driven strategy for your ecommerce store.09-Dec-2021

How do I add Google Analytics to Shopify 2021?

Follow the below steps to add Google Analytics to Shopify. step#1 open your Shopify ecommerce dashboard/admin, and then click Online Store and then click Preferences. Step#2: Now paste the analytics tracking code in the Google Analytics account field. Step#3: Click Save and Done!


Where is my Google Analytics code Shopify?

If the questions you have about your store’s performance can’t be answered with the data available in Shopify’s analytics, then you can use Google Analytics. Google Analytics lets you track visitors, sessions, and other customer behavior on your store.


How do I install Google Analytics 4 on Shopify?

Google Analytics Enhanced Ecommerce

EE offers Shopify merchants a gold mine of additional data. But while GA users have EE reporting functionalities by default, the biggest difference is that Shopify’s tracker (in this case) does not accurately populate all the reports available with EE enabled.


How do I set up ecommerce tracking on Shopify?

What is Shopify Analytics? Shopify Analytics is Shopify’s built-in data dashboard. It helps ecommerce store owners understand how their business is performing and how to improve. While it has its limitations (more on that later!), it blows the competition out the water.


How do I paste Google Analytics code into Shopify?

Steps: From your Shopify admin, go to Sales channels > Google, and click Add sales channel. Click Connect Google Account, and then select a Google account or create a new one. You need to allow Shopify to access your Google account information.


How do I set up Google Analytics for ecommerce?

Analytics creates a single user journey from all the data that is associated with the same user ID. Unlike Universal Analytics, a Google Analytics 4 property incorporates User ID natively across all reporting, analysis and insights and does not require a separate User-ID reporting view.


How do I set up Google Analytics?

Google Shopping by Shopify makes things easier, faster, and convenient for the sellers, helping them to get their sales from Google Shopping Ads. Shopify has come up with a Google Shopping App that helps in the fast and straightforward creation of a shopping campaign and free listing of products using the channel.


What is Google Analytics Shopify?

Google Analytics is what they call a “freemium” service, meaning that small businesses can use the service without paying a monthly charge, but if you want more advanced features or the ability to do more with the service, there is a recurring fee.


Why are Google Analytics and Shopify Analytics different?

Conclusion. Google Analytics 4 is on track to be more powerful than Universal Analytics and provide more relevant data about why users are on your site and/or app. It allows you to combine the data from multiple data streams into one property and more accurately attribute actions to users across devices.


What is analytics in Shopify?

Google Optimize and Shopify integration is perfect for what we do. Shopify is an e-commerce platform that helps a producer sell their products online. If you are here, you probably have a Shopify account yourself. Shopify approves of A/B testing, meaning it integrates with Google Optimize or Optimize 360.


How do I add Google Analytics to Shopify 2020?

The Ecommerce reports allow you to analyze purchase activity on your site or app. You can see product and transaction information, average order value, ecommerce conversion rate, time to purchase, and other data. To see Ecommerce data in Analytics, you need to. enable Ecommerce in your reports and.


How do I get my Google Analytics code?

Will Google Analytics work on any website? Google Analytics will work on any website as long as you install the code snippet on it. Whether your website is an old and crusty one from 2010, or whether you make it yourself using one of the most popular and new website builders.


How do I add Google to Shopify?

Shopify is the single source of truth for your sales data. … The ecommerce data in Google Analytics, by contrast, is at best an approximation of your sales data. Therefore, to find metrics like average order value or new and returning customers, you should use Shopify, not Google Analytics.


What is the difference between Google Analytics and Google Analytics 4?

A unique visitor might have more than one session. Example: John visited your online store one time, Jane visited two times, and Jenna visited three times. The number of sessions is 6, and the number of visitors is three.


What is Google Shopping on Shopify?

What is a good conversion rate for Shopify? Anything more than 4.1% would put you in the best 20% of Shopify stores we benchmark for conversion rate, and more than 5.8% would put you in the best 10%.


How do I add Google Tag Manager to Shopify?

BigCommerce is Shopify’s biggest competitor due to its huge range of powerful sales features, while Volusion offers great analytics for tracking your store’s data. WooCommerce is self-hosted, which brings technical challenges but gives you more control.


Is Google Analytics free to use?

Hi, You can view most popular pages in Google Analytics. Go to Behaviour > Site Content > All Pages. From there you will be able to sort/filter results to your needs.


Should I use Google Analytics 4?

If you’re well versed with Google Analytics and wish to customise the way it works, Shopify allows you to add additional Javascript to help accomodate custom tracking and enhance e-commerce tracking on your website.


Does Google optimize work with Shopify?

The script that triggers/sends the tracking events to Google Analytics must be loaded once (and only once) on every page of your site. … This corresponds to your Google Analytics property. To find the tracking ID and code snippet: Sign in to your Google Analytics account.


How do I track sales in Google Analytics?

There is no “view” level section of GA4. Whereas traditional Universal Analytics famously has three levels (Account, Property, and View), GA4 only has Account and Property levels. Whereas “event tracking” in classic Analytics required modified Analytics code or gtag.


What is Ecommerce Google Analytics?

About the author