How Do I Create a Website?

By admin / September 20, 2018

Build step-by-step website

Online entrepreneurs achieve three percent more turnover than their offline colleagues, according to research. A good reason to be online as an SME. But … how do you create a website? We explain it in seven steps.

Step 1: Determine domain name

Choose a well-remembered domain name so that your target group can easily find the website. You can choose a paid name that ends with  .com, .org or .eu or a free domain name. The disadvantage of this is that you get advertising on your website. Check and register your desired domain name?

Step 2: Select program

To publish something on the internet, you need a content management system (CMS). You save your texts and images on a server or hosted environment and from there your pages are made visible on the web and linked to your internet address.

Do you want to keep it simple? You can start a web blog, via WordPress or Blogger. Cheap and easy. The disadvantage of a weblog is that you are limited in layout and design.

WordPress: wordpress.org

Blogger: www.blogger.com

A standard CMS, for example via Google sites (free), Apple or Microsoft. You will then pay a license. The advantage is that you get professional support, warranty and quality guarantee.

Google sites: sites.google.com

Microsoft Webmatrix: www.microsoft.com/web

Do not want to pay a license? You can also opt for an open source system. Then the source code of the software is released. Examples of this is ‘Joomla!’, A web building package that is freely available to everyone. Purchasing is simple: you download the program via the Joomla website and install the program on your browser. Then you can add all your first article. Need manual? You can download them – on payment.

In addition, websites like WordPress  and Deliberation are also useful if you want to blog or build a website. WordPress is simple and user-friendly and through Website Cowboy you can learn how to create a website on WordPress.

In a CMS you can first create flat texts. In addition, you can choose various additional applications (both via standard cms and open source systems). For example, you can add a photo gallery, add a guest login screen, or give guests the option to search within your site. Think about what kind of applications are useful for your site and install it (with Joomla you first need to download these extensions).

You determine the appearance of the site with the help of a template. You can create a template yourself or download and install a template created by someone else on your site.

Or choose customization. Cms and the layout of your site (design) are made especially for you. This costs a lot, but then you have a system that has been written entirely according to your own wishes.

Do you want to start a webshop? With www.magento.com you  can get started.

Step 3: Consider the content

Are you busy setting up your website and writing content? Always remember: for whom do I write? Keep your target audience in mind! Make sure the content is always up-to-date and remove outdated information. If you have new information about a product or service, put it online immediately. Also consider seasonal news or offers, make a planning for this. Have you already helped clients? Ask them to write a testimonial that you can put on the site. This can attract new customers just over the line.

Step 4: Think of user-friendliness

If your website is chaotic and unclear, visitors will probably not stay on your site for long, let alone buy something or come back again. Ensure that the user-friendliness (also called usability) is in order. For a high level of user convenience, it is important to consider the following points:

Ensure recognisability; let your corporate identity come back in the design of your website. Put your logo on every page.

Provide a clear structure so that visitors can navigate properly. Use a menu to indicate the topics. The most important information you want to share is on your homepage. Any remaining information is neatly structured on subpages.

Add a search option to each page.

Only use images and / or videos if they really have a function, not just for padding.

Use readable columns (not too narrow, not too wide).

Use a font that is supported by browsers by default; Arial, Helvetica and Verdana for example.

Write briefly and concisely and consider what purpose you write.

Provide contrast between the text and the background color; preferably dark letters on a light background.

Make sure the page loads quickly. A few tips:

– limit the number of downloadable images and stylesheet, Javascript and Flash files,

– divide large tables over more pages and avoid redirects.

Step 5: Choose the hosting provider

A hosting provider offers space on the internet. This provider ensures that your website is connected to the internet and that your site remains active when you switch off your computer. You can search for a suitable hosting provider via the internet. There are several websites where you can compare providers with each other. When comparing, pay attention to the following:

Budget

Required web space; depending on, among other things, images and animations expected amount of data traffic. The costs can vary. The biggest difference is between a dedicated server and a shared server. A dedicated server is primarily intended for large websites with many visitors. A dedicated server costs a few hundred euros a month. A shared server offers space for several small websites and is a lot cheaper, a few bucks per month

Step 6: Keep track

In order to generate visitors and to keep seeing them, you have to update the information on your website regularly. Make sure that you always keep the same tone when addressing your target group. Your website is your business card. So ask yourself regularly: what is my goal and do I still see it on my website? And keep an eye on your visitor numbers. Because you do not only have to be online, you also have to be online.

Tip: Use the web guidelines

These rules are not mandatory, but if you meet these rules, you can be sure that your website is as sustainable and user-friendly as possible.

Step 7: Generating a visit

If your website is online, you must of course also ensure that your target group visits the site. Every day thousands of new sites are added to the internet and it is therefore important to be found. There are different ways for this:

Via search engines

By registering your website with search engines , it can be found. Through other websites

Besides reading the codes on your site, most search engines look for other sites on the internet that have the same subject. There is a count on how many of these sites a link to your internet site. In other words, the more similar sites have included a link to your site, the higher your chance of scoring on more visitors . So look for related websites and make agreements about the inclusion of each other’s link.

Optimizing code By optimizing the HTML code of your website, the website is found by the search engines. Important components are:

Title

The search engines put the title in the search results that their visitors see. If you do not use a title, the search engine simply puts the first lines of your website in, which of course makes a less good impression. The title should be a short summary of the page.

Keywords

It is advisable to make keywords and a description for your site. Keywords are the words that search for certain subject. Also make combinations of important keywords. When a word is often spelled incorrectly, it is advisable to include this in the keywords. Also make sure that you include the words in both singular and plural. Finally, make sure that the keywords also appear in the first 200 words of text on your page. These are all important data for search engines, allowing you to score higher in the search list. Do not use the words too often, because then the search engines see it as spam. The keywords are only used by search engines and are not visible to users.

 

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