Best E commerce website builder software

By admin / March 1, 2019

There are so many ecommerce website builder software that have been developed over the past 15 years that we are spoiled for choice when creating our online store. We can very quickly get lost and ask serious questions about the option for which we should opt!

But despite the range of options available to us, there are definitely choices that stand out as much by their efficiency and versatility as their ease of use.

On the other hand, an ecommerce platform is not a “one size fits all” and it is essential to know the needs of your company before even starting to compare ecommerce solutions.

You will then be able to consider the different options with a new angle of approach since you will know exactly what to look for. To help you make your choice, here’s a look at some of the proven ecommerce solutions, their key features and what sets them apart. You will probably find the perfect solution for you and your business.


Shopify is a Canadian website builder whose ecommerce solution is particularly popular. It is an intuitive platform that is very easy to use and versatile enough to meet the needs of most businesses, from small shopkeepers who want to start selling on Facebook with Shopify Lite to large businesses that will be satisfied with Shopify Plus. It is currently the all-in-one and turnkey formula par excellence.

+ Highlights

  • Offers a large amount of extensions
  • Fully supported technical aspect (hosting, domain name, security)
  • Quick start and very easy
  • Allows us to add a blog section
  • Ability to edit the site’s HTML and CSS code (except on the “Lite” plan)
  • High-performance websites at the SEO level (search engine optimization)
  • Provides access to comprehensive site performance analysis tables
  • Offers a point-of-sale POS solution with card reader to link physical sales to virtual sales
  • Compatible with different drop shipping solutions
  • No transaction fees when using Shopify Pay

– Weak points:

  • Shopify Pay is only available in a few countries, which imposes transaction fees on those who can not use it
  • Limited customization
  • Few themes included with the packages, most of the interesting themes are paying
  • Translation of the site possible with an extension, but not very effective at the SEO level (only one language will be indexed)
  • When migrating to another platform, the only data that can be kept is the exported product information in a CSV file

WooCommerce (WordPress)

WooCommerce is free ecommerce website builder software and  the most used extension to build an online store with a WordPress site. It is like WordPress, an open source tool and free.In other words … Sky is the limit .

It is not necessary to know how to program to use WordPress and WooCommerce, but from the moment when one has knowledge in computer languages ​​and programming, we can really personalize our site and our shop so that it corresponds exactly to our desires and needs.

Even though, at its core, WordPress has been developed as a blogging platform, it is a myth to say that it is not a good ecommerce solution. The most important performance limitations for an online store mounted with WooCommerce will be caused by the host, not by the platform.

+ Highlights

  • Open source
  • Although there is no customer support for WordPress, the forum communityis very responsive and can find all the help you need very easily
  • Untold number of plugins(many with free options) that can be added according to our needs
  • High-performance sites at the SEO level
  • Ability to translate the site into different languages
  • Compatible with several drop shipping extensions
  • Integration possible with the vast majority of marketing tools
  • You can link a POS like Square to accept in-person payments
  • Free to use and without transaction fees

– Weak points:

  • Since we can happily modify the code of our site, it is also easier to “break” it to find with bugs difficult to flush out
  • Demand a little more technical knowledge than other ecommerce solutions. You have to take care of putting the site online with WordPress, from the domain name to hosting and installation of the SSL certificate
  • Having a very large inventory (several thousand or even tens of thousands of products) can become more complex to manage internally than other ecommerce solutions


As mentioned above, WordPress and WooCommerce are free tools to use. The expenses to be disbursed thus come from the hosting, the purchase of the domain name and themes and plugins as needed.

There are several free themes and plugins, but these are options that are likely to cause problems because they are usually updated less frequently and technical support may be poor.

Before choosing a theme or using plugins , it is therefore very important to do your homework, look at the number of active installations, see if they offer a premium “premium” version and read the customer evaluations to make sure to use the best options.

For the themes, we recommend those of Elegant Themes (including Divi) orThrive Themes , and for the accommodation we recommend Siteground .

Magento Commerce

Magento restructured its services a short time ago and now puts forward these two solutions: Magento Open Source , and Magento Commerce .

As stated in the name, the first one is open source and requires more technical support for uploading, while the second is more turnkey.

Both solutions are very versatile and may be suitable for both small shops and large retailers.

However, for an individual or a small retailer who takes his first steps in ecommerce with a handful of products, it may be say  a little too much. It would be like offering a jet plane to someone who needs a bicycle to get two blocks away: it’s not necessary and it’s way too expensive and complicated for nothing if you do not have one. really need.

In short, it is an overly powerful and robust ecommerce solution, but one that will be more profitable for larger companies with complex needs and a very good budget for development.

+ Highlights

  • Open source
  • Possibility of having a multilingual site
  • Versatile and particularly robust platform, enough for large companies who want to build an online store that will have a monster traffic and a huge selection of products
  • Many features, modules and integrations, long listof extensions, themes and partners
  • Effective omnichannel solution

– Weak points:

  • Can become complicated to set up and use if you do not have a very good foundation in web development
  • Much more expensive solution to develop, host and update than other solutions, even with the open sourceoption


They do not put Magento Commerce rates on their website, but instead offer to schedule a free demo. Prices change frequently and may differ by region, and vary greatly depending on the specific needs of the companies. Let’s say a store with Magento can cost from $ 1,500 to over $ 100,000 a year.


Like Shopify, Squarespace is an “all-in-one” website builder that allows us to build a transaction website easily and quickly.

Before choosing between the two, we must ask what kind of shop we want to create. Squarespace is basically a platform for creating a content site and integrating a store, while Shopify is a platform designed to create an online store and embed a blog. This is where the differences in options and features are most pronounced.

It should also be mentioned that if you want a multilingual shop, Shopify will allow us to do it more efficiently, even if it is not as optimal in terms of SEO as a WordPress shop (WooCommerce).

+ Highlights

  • Quick start and very easy
  • Fully supported technical aspect (hosting, domain name, security)
  • Numerous themes and models included with particularly attractive designs
  • Allows you to import products in CSV, Etsy from Big Cartel and Shopify
  • Great value for all visual content and images
  • Allows the sale of digital products

– Weak points:

  • Very limited customization
  • Allows us to export our digital products only
  • Limited site translation capabilities (varies by template and must have a default language) that are not optimal for SEO
  • A little more complicated to optimize for search engines
  • Manually create URL redirects
  • Few integrations available without going through Zapier
  • Possibility of editing some HTML and CSS elements (except on the personal package), but at the risk of not having technical support in case of glitch on a site whose code has been modified


Squarespace offers two categories of rates: websites and online shops.However, in the category websites, the “business” package allows us to integrate an ecommerce with a transaction fee of 3%.


Prestashop is a European website builder that has been offering an open source international ecommerce solution since 2007. It has grown in popularity in recent years and has made critical updates that keep it competitive.

Recently, Prestashop also offers Prestashop Ready which is a turnkey version.The handling of this version is much simpler and we do not have to worry about hosting or securing the site. However, the customization options are more limited.

+ Highlights

  • Open source, so customization at will (except Prestashop Ready)
  • Large quantity of themes (+/- 3,000) made by third parties that can be purchased according to our needs (only the default theme is free).
  • Simple to use interface for daily management
  • Many possible integrations
  • Allows to export the data of our site in CSV
  • Multilingual (translated into 25 languages)
  • Possibility to have a blog section
  • Allows the sale of digital products
  • SEO optimization options

– Weak points:

  • The Prestashop Ready version offers much fewer integrations than the “complete” version and fewer themes (choice of 10 themes)
  • There are only 4 options to accept payments with Prestashop Ready (however, they include two of the most popular Paypal and Stripe as well as bank transfer and check payment).
  • Programming and development skills are needed to make the most of them
  • Modules tend to interfere with each other and cause bugs from time to time. So you need to be on the lookout for trouble so you can detect and fix it quickly as needed.
  • Even if the platform is free, adding modules can become expensive.
  • Some modules that are not updated often enough can become obsolete and cause compatibility issues (whatever it seems to be less and less the case).
  • Difficult to perform well at the level of SEO


The use of the platform is free ( open source ) just like WordPress. It is therefore necessary to take care of the hosting, the domain name and the security of the site.

However, if you want to avoid breaking your head with this technical side, you can also use Prestashop Ready.


It is one of Shopify’s main competitors. Indeed, BigCommerce has a service offering and a very similar pricing. Before choosing to use one or the other, we must be particularly attentive to what differentiates them and see what best fits our needs.

+ Highlights

  • Suitable for both small and large businesses
  • Range of tools by default very complete without having to go through different plugins
  • Integrations to promote our products on other channels (such as Facebook, eBay or Google Shopping)
  • Possibility to integrate a blog to the shop
  • Sell ​​digital products
  • Offers several integrations(nearly 600) with marketing and business management applications
  • Allows us to modify the HTML and CSS code to customize the site.
  • You can link a POS like Square to accept in-person payments

– Weak points:

  • Few themes provided for free with the subscription (7). If you want to use a paid theme (about 80 available) you need +/- $ 200
  • The outlook for ecommerce is less interesting than with other options
  • Restrictive pricing


What is most special about BigCommerce is their pricing. If our shop generates too much income, it is imperative to increase the price. For example, as soon as you pass the 50 k bar in the last 12 months, you have to move to the more package. The same goes for the 150 k and the 1 million turnover mark.However, they do not charge a transaction fee.

Of course, there are other platforms with which you can create your shop and put it online. For example, we did not talk about Wix , Zoey , 3dcart , Volusion ,Lightspeed and just to name a few.

The reason is simple: for the moment they are functional solutions, but they do not stand out enough from the others, they have more weak points than strengths or they are not worth the investment.

All these platforms can allow us to have an online transactional shop, and individually if there was no other option they could all “do the job”, but the solutions proposed in this article are more advantageous for the majority of small and medium-sized enterprises (and even the largest ones).

To conclude

There are so many choices of platforms with which to build an online store that one can quickly feel overwhelmed and doubt the option one should opt for.

Most offer free trials or demos , it would be stupid not to enjoy before making his choice! Try them out, get familiar with interfaces and ways of doing things, explore plugins , themes, discover possibilities and limits. Using the platforms, you may realize that some are simpler than you thought to use (or more complicated!) Or that there are limits that you had not thought.


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